Member Health
FY2027Total Members (FY2027)
262
−13%vs prior FY
Median Spend (all categories) (FY2027)
$298
−63%vs prior FY
Avg Categories per Member (FY2027)
2.1
−40%vs prior FY
Members by Total Spend
- Low— $0 – $299
- Medium— $299 – $924
- High— $924 – ∞
Spend Concentration by Tier
Member Spend Distribution
Engagement Segments
Categories per Member
Top Category Combinations
Membership-related categories excluded — focuses on engagement beyond dues.
| Category 1 | Category 2 | Members |
|---|---|---|
| Donations | Events | 54 |
| Donations | Programs | 39 |
| Events | Uncategorized | 38 |
| Donations | Uncategorized | 36 |
| Events | Programs | 32 |
Engagement Opportunities
Where to focus expansion outreach. Each row shows a category your members engage with and a category they're missing. The Conversion Rate is historical — the share of similar members who adopted the missing category in the following fiscal year. Sort by potential revenue × conversion rate to find the highest-leverage outreach targets.
| Members With | Missing | Count | Potential Revenue | Conversion Rate |
|---|---|---|---|---|
| Membership | Programs | 113 | $37K | 50% |
| Membership | Events | 98 | $36K | 51% |
| Membership | Donations | 91 | $74K | 57% |
| Events | Programs | 78 | $26K | 48% |