Member Health
FY2026Total Members (FY2026)
293
−2%vs prior FY
Median Spend (all categories) (FY2026)
$1.1K
+43%vs prior FY
Avg Categories per Member (FY2026)
3.9
+18%vs prior FY
Members by Total Spend
- Low— $0 – $1.1K
- Medium— $1.1K – $2.5K
- High— $2.5K – ∞
Spend Concentration by Tier
Member Spend Distribution
Engagement Segments
Categories per Member
Top Category Combinations
Membership-related categories excluded — focuses on engagement beyond dues.
| Category 1 | Category 2 | Members |
|---|---|---|
| Donations | Events | 194 |
| Donations | Programs | 184 |
| Events | Programs | 167 |
| Donations | Uncategorized | 161 |
| Events | Uncategorized | 151 |
Engagement Opportunities
Where to focus expansion outreach. Each row shows a category your members engage with and a category they're missing. The Conversion Rate is historical — the share of similar members who adopted the missing category in the following fiscal year. Sort by potential revenue × conversion rate to find the highest-leverage outreach targets.
| Members With | Missing | Count | Potential Revenue | Conversion Rate |
|---|---|---|---|---|
| Membership | Programs | 73 | $24K | 64% |
| Membership | Events | 62 | $22K | 65% |
| Events | Programs | 60 | $20K | 68% |
| Donations | Programs | 60 | $20K | 60% |