Member Health
FY2027Total Members (FY2027)
213
−29%vs prior FY
Median Spend (all categories) (FY2027)
$236
−74%vs prior FY
Avg Categories per Member (FY2027)
1.8
−52%vs prior FY
Members by Total Spend
- Low— $0 – $236
- Medium— $236 – $714
- High— $714 – ∞
Spend Concentration by Tier
Member Spend Distribution
Engagement Segments
Categories per Member
Top Category Combinations
Membership-related categories excluded — focuses on engagement beyond dues.
| Category 1 | Category 2 | Members |
|---|---|---|
| Donations | Events | 31 |
| Donations | Programs | 21 |
| Donations | Uncategorized | 21 |
| Events | Uncategorized | 20 |
| Events | Programs | 19 |
Engagement Opportunities
Where to focus expansion outreach. Each row shows a category your members engage with and a category they're missing. The Conversion Rate is historical — the share of similar members who adopted the missing category in the following fiscal year. Sort by potential revenue × conversion rate to find the highest-leverage outreach targets.
| Members With | Missing | Count | Potential Revenue | Conversion Rate |
|---|---|---|---|---|
| Membership | Programs | 91 | $30K | 49% |
| Membership | Events | 86 | $31K | 50% |
| Membership | Donations | 80 | $65K | 56% |
| Donations | Programs | 57 | $19K | 45% |