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Member Movement

FY2027

New Members (FY2027)

7

−8vs prior FY

Churned Members (FY2027)

95

+95vs prior FY

Renewal Rate (FY2027)

34%

−54%vs prior FY

Member Cohort Flow

Year-over-Year Retention Rate

Cohort Retention Curves

Avg Years Active

3.4

1–2 yrs

25

3 yrs

101

4+ yrs

186

Member Longevity Distribution