Give Lens — Donor analytics without spreadsheets

Member Movement

FY2027

New Members (FY2027)

−8vs prior FY

Churned Members (FY2027)

+45vs prior FY

Renewal Rate (FY2027)

49%

−36%vs prior FY

Member Cohort Flow

Year-over-Year Retention Rate

Cohort Retention Curves

Avg Years Active

3.6

1–2 yrs

3 yrs

4+ yrs

232

Member Longevity Distribution