Donor Analysis
FY2027Total Donated (FY2027)
$32K
−63%vs prior FY
Total Donors (FY2027)
110
42% of members
−111vs prior FY
Donor Retention (FY2027)
36%
Share of prior-FY donors who gave again
Donor Retention Cohorts
18% of FY 2025-26’s first-time donors gave again the next year (9 of 50)
Donor Movement
FY 2025-26 → FY 2026-27
Movement
Upgraded
19%15 of 80 continuing donorsDowngraded
16%13 of 80 continuing donorsInflow & outflow
Reactivated
17%19 of 110 this-year donorsLapsed
64%141 of 221 last-year donorsDonor Migration Matrix
Where donors moved between FY 2025-26 and FY 2026-27.
↑ Upgraded— gave at a higher tier than last year— Retained— same tier↓ Downgraded— gave less than last year
Rows = donor's tier in FY 2025-26; columns = their tier in FY 2026-27. The further off the diagonal, the bigger the move.
FY 2026-27 → FY 2025-26 ↓ | $0-$500 | $500-$2K | $2K-$5K | $5K-$25K | $25K+ |
|---|---|---|---|---|---|
| $0-$500 | 48— | 15↑ | |||
| $500-$2K | 14↓ | 6— | |||
| $2K-$5K | |||||
| $5K-$25K | |||||
| $25K+ |
Money Raised Over Time
Donors Over Time
Quintile Donor Pyramid
Major Gifts
Your largest donors by total giving, net of refunds.
| # | Donor | Total Given | Gifts | Avg Gift | Last Gift |
|---|---|---|---|---|---|
| 1 | MBR-0001 | $5.6K | 29 | $195 | 9/1/2026 |
| 2 | MBR-0003 | $3.6K | 18 | $199 | 6/4/2026 |
| 3 | MBR-0004 | $3.3K | 20 | $167 | 8/20/2026 |
| 4 | MBR-0008 | $3.2K | 14 | $228 | 10/12/2026 |
| 5 | MBR-0009 | $3.1K | 16 | $194 | 10/1/2026 |
| 6 | MBR-0010 | $2.9K | 9 | $317 | 5/25/2026 |
| 7 | MBR-0013 | $2.8K | 10 | $279 | 10/13/2026 |
| 8 | MBR-0067 | $2.4K | 9 | $266 | 8/24/2026 |
| 9 | MBR-0007 | $2.3K | 12 | $195 | 10/25/2026 |
| 10 | MBR-0002 | $2.3K | 15 | $156 | 9/10/2026 |